Marketingstrategy and support, along with a website refresh, for Zhero. A zero emissions logistics start-up in Hackney, London. Bringing zero emissions to the arts, interiors, media and fashion industries.
June to November 2021:
initial company analysis, set up of key documents
competitor research, research into key markets
content and marketing plan
social media audit, social media management and content curation
new assets designed and created for social media and other channels
exploration of the brand story and why they exist
redesign and refresh of promotional materials using InDesign
support with photoshoot briefing document
analysis of relevant local and industry networks – gaining an understanding of how to better utilise them
research into publications of interest, collating media packs and rate cards
complete website audit, redesign and refresh including content