Small business marketing made simple
When it comes to standing out in a crowded market, your Unique Selling Proposition (USP), also called Unique Value Proposition (UVP), is everything. It’s the clear, compelling reason why someone should choose you over anyone else – and yet, it’s something many small business owners struggle to define. Let’s break it down. What is a […]
If your brand was a person, what would it say? And, how would it say it?At the heart of brand messaging the words and tone shape how your business communicates with the world. Brand messaging is more than a tagline or clever slogan. It’s how you express your value, connect with your audience and create trust. What […]
In my previous two blogs in my Marketing Basics series, we covered target audience and customer personas. In this blog, the third in the series, we look at why setting clear marketing goals are important for your small business. Marketing can often feel like a lot of effort with no clear direction — posting content, […]
In my previous blog, part of my new Marketing Basics series, I outlined the importance of defining your target audience (who you want to buy your products or services). As part of that, a useful step you can take to help you in defining your audience is to create customer personas. They’re simple, focused profiles […]
Hey guys, it’s been a while! Guess what? My blog is back with a new series about marketing basics for small businesses. Even if you think you know what there is to know, it’s always good to have a refresher, and for those of you who don’t (that’s totally fine – I’m here to help!) […]
In the latest episode of my HAZEL TALKS podcast, I chat to Hanna Benihoud an artist and architect with a focus on storytelling through public art. We chat about shaving off all her hair and moving half way across the globe to pursue a career as an artist, storytelling through art and communities and the […]
In episode 5 of my HAZEL TALKS podcast, I chat to Lonan Blackbird Jenkins and Sam Rix (Rixy) of The Embers Collective. The Embers Collective are a group of multi-talented storytelling performers, artists, musicians, actors and more. We had a thought provoking and fun discussion about storytelling in its various forms! PS. Did someone mention […]
In episode 4 of my HAZEL TALKS podcast, I interview Richard Dixon, an up-and-coming photographer and co-founder of Aseptic Studios in Tottenham, north London. We met previously when I was running my magazine Discovering Tottenham so it was great to catch up and find out where he’s got to since kick-starting his freelance photography career […]
I just completed my 30 day Instagram challenge aimed at small businesses and freelancers and I am buzzing! It went so much better than I possibly could have hoped. Read on to find out why I created it, what it was like to take part and my results. It’s not too late to join in […]
Recently, I explored why social media stats are important for marketing your small business. You can grab a quick recap here: hazelbrowncreative.com/why-social-media-stats-are-important-for-marketing-your-small-business Today I’m going to drill down into your Instagram Insights and explain what you’ll find when you hit that Insights button. To access your stats you will need to have an Instagram business […]
