Small business marketing made simple
When it comes to standing out in a crowded market, your Unique Selling Proposition (USP), also called Unique Value Proposition (UVP), is everything. It’s the clear, compelling reason why someone should choose you over anyone else – and yet, it’s something many small business owners struggle to define. Let’s break it down. What is a […]
If your brand was a person, what would it say? And, how would it say it?At the heart of brand messaging the words and tone shape how your business communicates with the world. Brand messaging is more than a tagline or clever slogan. It’s how you express your value, connect with your audience and create trust. What […]
In my previous two blogs in my Marketing Basics series, we covered target audience and customer personas. In this blog, the third in the series, we look at why setting clear marketing goals are important for your small business. Marketing can often feel like a lot of effort with no clear direction — posting content, […]
In my previous blog, part of my new Marketing Basics series, I outlined the importance of defining your target audience (who you want to buy your products or services). As part of that, a useful step you can take to help you in defining your audience is to create customer personas. They’re simple, focused profiles […]
Hey guys, it’s been a while! Guess what? My blog is back with a new series about marketing basics for small businesses. Even if you think you know what there is to know, it’s always good to have a refresher, and for those of you who don’t (that’s totally fine – I’m here to help!) […]
